Editing styles

Every style we edit in. Each one before and after.

Fifteen looks, built in our own editing toolkit and shown on the same three raw recordings. On the left, the recording as it was shot. On the right, the same recording with the style applied. Tell us in your brief which ones you want.

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1 / Talking-head timing

For people who talk to the camera: the picture moves with the words, so a long take never goes flat.

STYLE 01 · 9:16 reel

Punch-ins and an opening line

Word-accurate captions with the spoken word highlighted, a gentle punch-in on the first word of each sentence, and a hook line on screen for the first two seconds.

Good for: Short vertical reels from a wide talking-head recording.

STYLE 02 · 16:9

Lower third and counting numbers

A name line for the opening seconds, then the figures the speaker says count up beside them at the moment they are spoken.

Good for: Proof moments: results, revenue, views, clicks.

STYLE 03 · 9:16 reel

Full-screen beat cards

The question, the reason and the call to action each get a card while that sentence is spoken, then the video returns to the presenter.

Good for: Reel ads and short explainers with clear turns.

STYLE 04 · 16:9

Picture-in-picture with a building list

The presenter moves to a corner while a three-step list builds in time with the words and ticks off each step.

Good for: How-to and onboarding videos.

2 / Whiteboard drawing

Ideas drawn stroke by stroke while they are explained, so a viewer can follow a hard point without a slide deck.

STYLE 05 · 16:9 insert

Drawn code and page outlines

A page outline, two lines of code and a magnifier are drawn along their paths while the idea is explained.

Good for: Explaining something technical without screens full of text.

STYLE 06 · 16:9 insert

Report versus fix

Two panels drawn one after the other: the report that gets crossed out and the fix that gets ticked, on the words that say so.

Good for: A clear before-and-after argument.

STYLE 07 · 16:9 insert

Hand-drawn marks on a real screenshot

A circle and an underline are drawn onto the real dashboard at the moment each is mentioned.

Good for: Pointing at proof on a real screen.

3 / Diagrams and numbers

Flows, bars, stacks and counters that appear exactly when each part is named.

STYLE 08 · 16:9 insert

A flow that grows with the sentence

Each stage of a process enters as it is named, with its connector drawn first, and nothing shifts when a new stage arrives.

Good for: Processes, funnels and pipelines.

STYLE 09 · 16:9 insert

Bars that add up to a total

Seven bars grow into a total that counts to the number spoken, labelled as an illustration because only the total is stated.

Good for: Growth over time, with a headline number.

STYLE 10 · 16:9 insert

A layered stack

Three layers slide in from the bottom as each clause is spoken: what stays on your computer, a test site first, live after your yes.

Good for: Explaining safety, architecture or steps in order.

STYLE 11 · 9:16 reel

Presenter on top, cards below

The presenter stays in the upper part of the frame while disciplined cards below share one accent colour and one growing underline.

Good for: Vertical reels that need text without covering a face.

4 / Hooks, maps and inserts

Small cutaways and openings that change the look of a video for a few seconds.

STYLE 12 · 16:9 insert

A map camera move

The camera glides from a wide map to one country, then along an arc to a second, with labels appearing on arrival. An eight-second renderer preview.

Good for: Journeys and cross-border stories.

STYLE 13 · 9:16 reel

Paper collage opening

Three paper layers move at different speeds for the first three seconds, so the opening has depth before the speaker starts.

Good for: A tactile first three seconds on a reel.

STYLE 14 · 16:9 insert

A tour of the evidence

The camera travels across a real dashboard to the part being talked about, with an unshaded highlight on each.

Good for: Walking a viewer through proof.

STYLE 15 · 9:16 reel

Pixel-art cutaway

A small retro cutaway shows a query typed into a box, three results, and one lighting up for the competitor.

Good for: A light, memorable illustration of one idea.

Every style is built in our own editing toolkit. The recordings are our own, shown here as proof of the technique; your edit uses your footage and your style brief.

Pick the look. Send the footage.

Name the styles you like in your brief. We apply them to every recording you send.

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