Article writers boast about it and web developers put it in their special feature list. SEO is such a buzz word that all service providers and customers rally around it.

But what does it mean? (Of course, you know the full form of the abbreviation. Search Engine Optimization. But just that does not explain everything about it, now does it?)

Keep reading this article and you will find the tangible benefits SEO holds for your business in 2020.

Three tangible Benefits of SEO in 2020 and how you can start right now:

Every year more and more people are building their brand by writing quality articles, building a backlink profile and ranking for specific keywords on Google (Don’t know how to write amazing content for your brand? Check out the how to write an article that sells guide.)

The difference between ads and organic results is being reduced year after year and features like snippets are increasing the traffic blogs are getting drastically.

Some blogs are getting more organic traffic by optimizing their content for voice search.

Check out the following benefits and how you can start achieving those starting this month.

1. Optimizing your website/blog for search engines means better user experience.

Think about this for a second. Some of the major ‘signals’ Google considers are,

• Time on site (the more the better),
• Bounce rate (the less the better),
• Click-through rate (the more the better)
• Satisfaction (did your website/blog solve the problem? Are people satisfied or still looking for a different answer?)

Ideally, your blog should be the last place in their search history for that particular topic.

If the visitor is really satisfied with your answer, they usually don’t go out and try a different combination of keywords hoping to get a different result.

• Linking to relevant resources
• Readability of the content (the more the better)

The way Google measures these things may vary from time to time but when we write a good article that genuinely solves a problem, it usually means better SEO scores.

Optimizing website and blog for SEO usually mean better customer experience. Wouldn’t you agree?

2. SEO does not cost money.

“Of course it does not cost money. The traffic is organic. It’s free,” you might say.

Well, it is not as simple as that.

Yes. Unlike FB Ads and Google Ads, SEO does not cost money to get traffic from. But it costs time. Lots of it.

Writing good articles, scripting and producing good videos and putting in an unbelievable amount of patience (usually six months to one year) while you rinse and repeat the process is the secret sauce to SEO success.

While you allow your content to age well in Google, remember that after this initial investment of yours, usually, the traffic is completely free. I have seen so many blogs receive the Google-Love for years and years after the initial investment of time.

SEO, when done right, usually awards free traffic for a long duration of time.

3. Better SEO means more sales. Period.

Facebook ads are shown to people who are scrolling through their feed and stories. Ads generally interrupt their ‘social’ flow.

But people see the organic listing of your blog only when they search for it and want to learn more about it.

Nothing wrong with Facebook ads though, I love Facebook ads. It is such an amazing tool to get more customers when you have an initial list of customers and you are prepared to do a lot of experiments before the profit starts rolling in.

SEO, on the other hand, puts your brand right in front of the people who are actively looking for the products you offer.

Because the message to market match is just better when it comes to SEO, SEO means better conversions for your brand.

Here’s how to start today:

Usually, the simplest strategies, when done right, works best.

I mean, seriously, some people invest so much time going out of their way to learn the latest and greatest SEO tactics and trying to optimize their website by trying to hack their way to the top.

Most of the times it does not work out in the long term.

Here are three simple SEO tactics you can start implementing today that might tenfold your organic traffic in 2020 and years to come:

1. Assist articles with their video counterparts. Everyone loves the audio-visual medium of communication than the textual one. YouTube is the fastest grown search engine in the world! (Yes! YouTube has grown faster than Google.)

And for a good reason… Videos are here to stay.

Just click here and see how many times we YouTube something first without ever going to Google.

You don’t have to come in front of a camera if you don’t want to. You can create animated videos, screen-casts or plain-old audio podcasts rendered in a video format.

Embed that video in your blog article. It would dramatically increase your on-site time. Which means more love from Google too!

2. Internal and external linking
Internet is like a spider’s web. Every point linking to another one. It matters what source you link to. Google’s crawlers determine what kind of content it is based on internal and external links.

For example, on a pet food blog, I would link to other pet-food sources and links to another relevant article on my blog. If my pet food blog is linking to a golf website, that would confuse Google’s crawlers as well as the readers. Hope that makes sense.

(Did you notice the links to relevant sources I have added above? It not only points you to relevant information but also gives more information to Google regarding the category of this article.)

• Engage people in a conversation:
  Your readers should also find their voice on your blog for your business to truly benefit from the mighty power of SEO.Ask people to take a specific action on your blog. Ask them questions. Ask them their opinion on the matter. Build your community.
• More comments mean more word count. Which means better Google ranking.
• More comments mean more on-site time. People will be investing time to write a comment and read other people’s comments and to engage in the conversation.
• More comments mean just better SEO and more love from Google.

Lastly,

I am a big fan of every method that brings a visitor through the door, provides value and converts him or her into a customer.

That’s why SEO has a special place in my heart.

If you want to build a strong brand and get more traffic year after year, invest seriously in optimizing your website for search engines like Google and YouTube.

If you want my help with getting on the first page of Google, contact me at +91 9764016366.

In the year 2018, 2019 and 2020, Google gradually reduced the difference between paid ads and organic searches. This means more ad clicks and fewer clicks on organic results.

Will this have a noticeable impact on the organic results? What do you think? Did you experience a drop in traffic on your blog because of this?

Let me know in the comments below. I am dying to know your experience!

Regards,