People understand and trust the simple things. Aesthetics is all about making things simple, understandable and beautiful.
Your online gift store should be all about evoking the emotional response. Which usually means more sales for you and a memorable experience for your customers.
A gift store should evoke an emotional response. That usually means more sales and memorable experience for customers.
Want to evoke an emotional response from your customers? Want to really boost the number of gifts you sell online? Following 03 topics will help you with that.
Want results like this from your online gift store
month after month? Keep reading!
Say more than words using Colour Palettes
A colour palette is, in simple terms, a colour scheme of selected colours. Usually only two to three colours.
These are your brand colours. They evoke a certain emotional response from website visitor and reminds them of their previous experience of your brand.
Most of the brands have mottoes.
Amazon’s is “work hard. Have fun. Make history.”
Zappos has “To Live and Deliver WOW!”
It evokes a certain emotional response from the reader. Think of the colour palette as a non-verbal and visual motto of your brand.
In online gift stores, it was observed that colour palettes with yellow as a prominent colour have a great effect on evoking an emotional response. This does have an effect on sales.
Of course, when presented with the right gift to the right audience, even a simple website works well.
But if implementing a colour palette is going to further improve the “wow” factor of the website and reward a couple of more sales, why not?
Want to learn more about colour palettes? Here’s an in-depth guide on choosing colour palettes.
Takeaway:
Ask your designer and developer to implement a colour theme on your store.
Animations: Dos and Don’ts
Animations, when used right, can transform your gift store from nobody to a professional brand.
The key to transitions and animations is not to overdo it.
The visitors are visiting your store to personalise and order gifts. The purpose of animations and transitions is to grab the attention of people in a subtle manner.
Usually, motion like that distracts people from the one thing they are supposed to do. Place an order.
Keep the animations light and simple.
(Did you notice the animation of the title of this paragraph? Check it out if you haven’t.)
Takeaway:
Check if you are using animations on your gift store. Make sure that you are using them the right way.
The key here is not to overdo it. Remember, the goal of animation is to stand out just enough to grab the attention but not distract people.
Pop-Ups: It can add the beauty factor and reward you more sales!
Take the example of the above pop-up.
A pop-up that says, “welcome” doesn’t serve a tangible purpose. I suspect it has little to no positive impact on Increasing the visitors to sales ratio.
It loads every time page is reloaded. That might irritate some people. It should load only once!
Plus, it is not presenting any offers or asking for a specific action.
It can be re-designed to be more in-theme with the colour of the website. The message can be tweaked to direct people to the most selling item.
As an owner of an online gifts store, you are probably no stranger to pop-ups. Pop-ups are, usually, tend to be annoying. They interrupt the flow.
Well, No more!
Pop-ups are actually one of the best ways to grab the attention of the viewer. Present the discount offer or simply ask them to subscribe if they are leaving.
(Exit-Intent Pop-Up)
Want to learn more about pop-ups? Here’s an in-depth guide on Creating Pop-Ups with WordPress.
I cannot imagine a world without pop-ups.
That’s how much they have contributed to my growth and the growth of my clients’ businesses.
Takeaway:
I highly recommend you to use pop-ups on your gift store. Welcome pop-up (with a tangible offer, of course.) and exit intent pop-up.
Make sure the pop-up is in-grained with the theme of your gift store. It should stand out but still feel a part of the website.
Most importantly, it should have a tangible call-to-action.
- Ask people to check out the best selling product of the month.
- Ask them to fill out a survey. Engage people.
Let your creativity flow. The more you experiment, the more information you will have about what works and what doesn’t.
Pop it up!
Want to see an example of a good-looking pop-up that gets a customer to stick around and click? Browse around this blog. You will surely find pop-up examples!
You need to craft your store best on all fronts to get a gradual increase in sales and friction-less shopping experience.
Here’s an important thing. Website aesthetics, design, the core offer and overall ambiance… It’s all inter-connected. Click on the button below to continue to part 02.
