Customer retention is the new form of money in the eCommerce business! The more a customer retains their presence on your online store, the greater the chances of them purchasing your stuff and coming back again!
Moreover, search engines such as Google and Bing measure the time users spend on your website. Users that visit your website and close it instantly are called bouncers, and they’re very very bad for your eCommerce store! In fact, higher your customer retention, greater your listing!
However, in this era of digitization, making an eCommerce store can be a work of nothing more than a day! The issue with this is, it creates too much competition and the customers are left with hundreds of options to choose from.
So how do you ensure that customers choose your website and once they’re there, their presence is retained?
If you’re interested in knowing, welcome to Kaivalya.me! In this post, we’re going to explore some effective, quality methods that will ensure that your eCommerce store maintains a great customer retention profile!
Let’s jump into it!
How To Maintain A Great Customer Retention Profile For Your eCommerce Store?
Nailing The Outlook
It is of paramount importance that your website looks beautiful and presentable.
The outlook should be engaging, appealing, and easy on the eyes! The instant your customer visits your website, they should be engaged! You have no second to waste! Indeed, the first impression is the last impression. And it better be beautiful!
And if your first impression isn’t great enough, it will be the customer’s last visit!
Ensure that you have a fine sense of colors that you’re using and you’ve carefully brainstormed on your website design. In case you need help, you’ve got an exclusive post on fundamental aspects of an excellent web design. Check it out!
You could also check out some cool website themes in this article from NationBuilder.
Understanding The Life Cycle Of Your Products
Each product has its own, unique life cycle. The public culture puts a few items in trend, the demand rises for those items, more of those items are manufactured, they arrive on your eCommerce store, customers buy them, gradually the trend dies, the manufacturing reduces, and the product is no longer a part of your inventory.
Inversely, a product may reach the end of its life cycle simply by becoming too old to use. For example, the average life cycle of a mobile phone is three years.
It is necessary that you carefully examine the market and take a closer look at the trends to generate a life cycle chart for the products you’re selling.
You should keep a track of what products you’re selling to whom, and when the product nears the end of its lifecycle, your eCommerce store should send emails and other forms of suggestive material to that customer to buy another product of a similar category.
Imagine you using a popular eCommerce store such as Amazon, which automatically recommends you better laptops in a similar price and category range as you last bought from them, but after two years. They know your product has neared its end and a new one’s in your inbox!
Isn’t that a great way to generate customer retention?
Maintaining A Multi-Platform Presence
Your eCommerce store must be talked about everywhere! From the blog segment and the vlog segment to the Facebook and Twitter zone. You’re supposed to be everywhere to pull customers from everything into your store!
What’s more? In today’s smart digital era which benefits on technologies such as Artificial Intelligence, companies such as Facebook and Google work smart with their ads. They will show your ads only to those who are interested! That means, you’ll be getting customers you’re looking for from all platforms!
However, stressing too much on your ads can lead to a rather disastrous result: ad fatigue. But don’t worry! We’ve got you covered there too! Read our post on how to prevent ad fatigue and do advertising the right way!
But being multi platformed is more than just that! Having your eCommerce shop present on all platforms means you should actually be setting up stores everywhere!
There are great platforms to begin, such as Shopify and Amazon Handmade which have little learning curve and great traffic!
What’s more? These platforms already have some great customer retention so you need not worry about that exclusively!
But that’s not to say you shouldn’t build on your eCommerce website. On the contrary, that’s where you should start. But there’s no harm expanding on these other platforms! And you better in case you want to pull customers and retain them from everywhere!
Learn how to start your eCommerce store on Shopify and Amazon Handmade now!
Brewing Customer Loyalty
Customer retention depends almost entirely on their loyalty to you. After all, why would they waste any of their online time on your eCommerce website unless they really are loyal to you.
That leads to the question, how to build customer loyalty?
Indeed, the bloodline of customer retention lies in finer details that show the customer you care about them. A simple online form and email regarding their feedback, likes, dislikes, and improvement suggestions show the customer you’re taking your work seriously and care about what your customers think!
Moreover, add significant calls to action in your website! Regularly put offers and push your customers to buy a couple of things then they’re about to purchase just one.
For example, if they’re buying a mouse, suggest them a mouse pad and throw in an offer of say 10%. Although you think you’re reducing your revenue by 10%, what you’re actually doing is truly selling more of your inventory and creating an organic relationship with your customer!
Watch this short video to know more on brewing customer loyalty:
Using Chatbot Applications
Many websites today are adding digital assistants in the form of chatbots to their websites.
Chatbots are an easy way for your customers to find items on your eCommerce store and get what they’re looking for at lightning speed!
Moreover, developing a chatbot is cheaper than ever!
However, there are a few key points which, if nailed, will build the perfect chatbot which is sure to engage your customer and thereby create a great magnitude of customer retention:
- Determining what are the most asked questions and nailing their answers
- Listing out variations in words, phrases, and sentences that branch out of the key questions to answer a broader range of lingo, therefore a larger variety of customers!
- Adding an option of talking to a real individual and/or “A person will get back to you” message at the end of the automated chat which gives the customer assurance that their chat with a non-living bot won’t go in vain!
- Create a log of all uncategorized questions which are updated and answered by your staff everyday to ensure that the chatbot is able to answer more questions everyday!
Adding Personalization Features
One of the key trending things today is the dark mode/light mode clash! While many users consider the light mode a spirit of positivity, a daily increasing audience are preferring the dark, easy-on-the-eye, cool, and trending dark mode!
Ensure that you don’t disappoint your customers just because you couldn’t satisfy this basic taste of theirs. What’s more? Many websites out there still don’t have dark mode, which gives your website a serious boost and impresses customers right away! Speak of customer retention!
Moreover, after each purchase and other actions, nail the landing page which follows such as thank you page, logout page, error page, etc. Also, ensure that the name of the customer (with which they have logged in) is seen everywhere to add that little nudge of personal sensation!
Conclusion
And we’re through!
The multitude of techniques in which you can create a great customer retention profile for your eCommerce store instantly!
In case you take each of these pointers seriously, you’ll see results instantly! Ensure that you maintain a list of revisiting customers. Update this list everyday. Those customers which particularly keep coming back, give them a special spot in your eCommerce website.
Send them emails saying that you know they’re coming time and again, and that you thank them. Inform them of new offers and deals. They’ll feel special about it, and they’ll only want to come more!
In case you’re stuck at any pointer, have doubts, or want consultation on your eCommerce business, we’ve spent more than five years in the industry! Set a meeting at your preferred time and date right now!
If you’ve liked this post, let us know in the comments!
