In the modern day, web design has become more important than phone calls! If you’re a business, a client would first approach a website and then call you.
This was significantly different in the older times, when phone and email played the game. But in the 21st century, you better buckle up! For if you’re a business owner or a web designer, you must ensure that your website looks its best, functions its best, and is structured its best.
A beautiful website is more than just a customer attraction. It shows the user that you care about your work and you’re taking it seriously. It gives you that little bit of an edge over your competition which can make all the difference in the world!
These three key elements of a web design, if nailed, would nail your customer base and set an organic recurring client base that would visit your website too often!
If you’re interested in nailling your business website, welcome to Kaivalya.me! Let’s dive right in!
5 Fundamental Aspects Of An Excellent Web Design
1. Color
A great color pattern is more than just soothing to the eyeballs. It’s more than just an element of attraction for the user. The right color theme in your website sets the right mood in the audience.
It’s proven, scientifically! Color does affect an individual’s mood, and very significantly so! Depending on what mood you want to set on your audience, you must ensure that your color theme sets that tone alongside making your website look stunning!
Check out some great color themes for websites in this post from DesignShack!
2. Line
A line is a division. A line is a start. A line is a mark. A line is the language of the eye!
More than we realize, our eyes and brains are constantly looking for lines all around! A line on the road creates division, a line in the table creates rows and columns, we’ve made lines everywhere because that’s how our brains work!
It is indeed the most basic yet most fundamental element of an excellent web design! Making the lines at just the right places will make your website infinitely more engaging to the user, it’s almost magical!
Lines are useful for dividing space, content, and make it easy for your eyes to navigate through the structure of the page. They also act as visual cues to highlight certain elements. And, while most web designs don’t inculcate this, they can play a huge role in the attractiveness of your website!
Lines, with their millions of patterns, designs, colors, and themes can change the entire facade of thy website and make it look totally stunning! Make sure you use lines to your advantage in your web design!
3. Space
Maintaining the right balance between screen occupation and screen space is of paramount importance. Too much spacing, and the user thinks you have no content. Too little spacing, and the user’s eyes will never reach the end of the long, boring, dirty, content-loaded page!
Two websites may have the same amount of content, but the one with appropriate spacing and balance of screen area will make the audience feel significantly different about it!
As Frank Zappa said,
There’s gotta be enough space in there so that the sound will work in an air space. That’s what makes music work.
Unfortunately, though, negative space is the most underutilized aspect in a web design.
Now that is why most web designs are simply failures! To learn how to strike the perfect balance between content and spacing, here’s an article from Vanseo Design!
4. Shapes
Welcome to the Kindergarten of web design! Indeed, shapes are so essential to websites they’re taught to us in pre school!
Whether organic or geometric, or simply just freestyle, shapes add significant interest and attractiveness to your business website.
They are also often used to emphasize a certain highlight of a web page such as a call to action button or an offer!
Ultimately, everything is just a shape. What makes the difference is, whether you’re able to use the right shape or not! Most web design experts don’t take this under consideration, which makes me take under consideration their expertness (I know, it was a bad joke 😜).
Play with the many shapes modern web design tools can offer to you! Ensure that you make the most out of what geometry has to offer!
5. Fonting
In case you’re wondering, no fonting is not really a word in the dictionary. But the idea of language is to be able to communicate, and I’m sure you get the point. Of course, I mean typography!
I’m sure most of you have no clue what typography is, it’s basically making sure the font size, style and other properties are right so that content is legible. Say what, using an incorrect word was more communicative!
But nailing typography is indeed of critical importance. Perhaps the most important part of web design!
For your business website to get sufficient traction in this competitive digital environment, it is necessary to ensure the color, size, family, presentation, amongst the many other properties of your font are placed just correctly.
The idea is to not only make your website as legible as possible, but in the way also make it super attractive!
Also weigh your font in the right way! What I mean is, put the most necessary parts of your business website such as the key quotes, the call to action area, the heading, etc. in a larger font than the regular content.
Moreover, try to color code your font so that the reader is easily able to identify what to place where! These little visual cues make a large difference in the user experience!
Watch this brief video to nail your fonting/typography:
Bottom Line
Evidently, there’s a lot more to web design than you originally thought! For your business website to run smoothly and engage the audience just the way you planned, there are multiple aspects including but not limited to the ones above.
If you truly take your business website seriously and understand its importance, you’ll know better than to hire just about any web developer out there! You must ensure that the one who makes your business website understands web design better than anyone else and knows your needs.
Moreover, given that you are a budding business, it’s necessary to ensure that the web dev part doesn’t cost you too much! Indeed, this segment of your business can cost you way too much if you get into the wrong side of things!
Furthermore, as a business owner, you must understand what your business website needs to do. Should it be an eCommerce website? Or should it be a static design that convinces the customer to check out a physical store than you own?
Should it lead your users to your partnering businesses or should it attempt to keep them in house and get everything done in a one-stop destination?
Well, frankly, if you’re new to the game, this might seem intimidating at first! What’s more? You might actually make the wrong decision within this unsure environment, and the last thing you want is it all to fall down because of basic web design errors!
But don’t worry! At Kaivalya.me, we’ve spent over five years creating and optimizing websites for our clienta, and even providing consultation on what type of websites a business would need depending on their plan!
And we’ve got that for you too! Consider our FREE Audit And Consultation service now and take your business a step above!
If you’ve enjoyed this post, have questions, or want to share some additional info, let us know in the comments!
