In today’s digital world, it is imperative to advertise a gift shop in just the right way! With your competition double folding every year, you need to stand out and do something unique on your advertising platform to stay at the number one spot!
To promote and advertise a business means more than just letting the word out. To advertise a business digitally means persuading target customers to visit your gift shop before anyone else’s!
If your photos are not as good as your competitor’s, you’re gone! If your reviews are not up to the mark, you’re out! If your content isn't written well enough, you’re outside the equation!
But the worst of all is Ad Fatigue 💀! You DO NOT want to make your customers see your ad on the same topic with the same titles and images a hundred times. It's going to waste all your marketing effort, time, and money!
Even if you’re the best gift shop in town, you’re not going to get enough customers, all because you did not advertise a gift shop well enough! Of course, there are ways around this!
To prevent such a travesty from occurring, most gifts business owners make one key mistake: they invest too much time, money, and resources on creating a strong profile on their social media pages.
If you’re that gifts business owner who wants to beat the competition and set a special name for their gift shop, this post will walk you through how to promote and advertise a gift shop!
Welcome to Kaivalya.me, let’s cut to the chase!
How to Promote And Advertise A Gift Shop in 2020
What Most Gifts Business Owners Are Going Wrong?
Today, to advertise a gift shop, most gifts business owners are going to extreme lengths.
Many of them are paying as much as $100,000 annually to digital marketing agencies just to ensure that the social media pages of the gifts business remain up to the mark!
Imagine money of that extreme magnitude rather going into better inventory management, converting the gift shop into an eCommerce store, and countless other possibilities!
The problem is, social media advertising is the best way to waste a gifts business owner’s time, energy, resources, and money - lots of money - onto something that will barely yield any results! It’s ROI is virtually non-existent while its investment costs are baffling!
One of the worst parts is most individuals and advertising agencies feel that the more people see their ad, the more their brand value comes into recognition and therefore, more customers.
Well... the truth is a little bitter. The fact is, indeed, if people see your ad too many times, your brand will come into their recognition. But, not in the way you want!
This is called Ad Fatigue, seeing the same ad a million times and getting tired of it. People will think that you're desperate because you're showing them your ad so many times, and this will basically create a negative reputation for your gift shop.
Moreover, to advertise a gift shop, social media promotion provides a platform guided by unfair rules, terms, and conditions which can be changed at any moment and if we don’t instantly abide by them, we’re technically doing illegal work!
What’s more? Advertising on social media is no different than surrendering yourself to the hands of a few traffic-hungry websites who ultimately look for personal benefit and profit. Where does that leave you to advertise a gift shop? In hell 🔥.
If that wasn’t enough, there’s also the universal fact that each and every social network that gets popular will surely and inevitably decline. Period.
And there are a ton of reasons for that. To begin with, the very reason they get popular is because of the cultural trends going about at the given time. And as with those trends, these social networks fade away and new ones come in.
So, you’ve got to fight to put yourself at number one each time a new social media comes in, and the cycle goes on to eternity! That’s way too much time and money!
If you advertise a gift shop on social media, you know the stress of it! And while you’re hoping it’s going to go away in no time, the only thing waiting at the horizon is more stress!
Read this post from ActiveGrowth to explore more on the inevitable decline of social network services.
And as a responsible gifts business owner, the logical question now is, what’s the way out of this?
How can I advertise a gift shop if not on social networks? And more importantly, how do I avoid ad fatigue? Well, good for you that we're here to answer!
What Is Ad Fatigue?
Ad fatigue is when the audience gets way too familiar with your advertisements. Your ads pop up so many times into the user's eyeballs that they're sick of it!
When this happens, your advertising techniques do a reverse effect. In place of bringing more customers in, the advertisements draws the customers away!
It also creates a negative public image of your gifts business image, which is the last thing you want on this competitive Earth!
To effectively advertise a gift shop, you need to take extra care that ad fatigue is not an issue when you’re advertising on social networking platforms or on platforms similar to Google Ads.
However, there is a way out of this! There is a way you can keep advertising more than you should (cause it's an innate feeling, let's accept that!) AND you can prevent ad fatigue!
The answer is: video blogging. Video what? Many people call this a vlog, if that sounds more familiar!
Video blogging naturally prevents ad fatigue and keeps your return on investment right in place!
Not only do vlogs ensure users aren't sick of your brand popping into their eyes, they would actually want to engage with your video blogs (which are basically ads) if you make them entertaining enough!
How Video Blogging Prevents Ad Fatigue?
Video Blogging takes place on a website where the consumer is going to see only as many videos as he or she wishes. They know what their limits are and they’re not going to stress (or fatigue) themselves out watching your video blogs.
In that light, it is virtually impossible for video blogging websites to have a similar effect that advertisements on social networking platforms or on search engine platforms have. The user will simply never have too much of it because they control its quantity!
Furthermore, you can control the pace at which your content is uploaded.
You can choose to upload a video a day, or a video a week, or a video a month! It’s totally in your hands!
Moreover, unlike in Google Ads or Ads on the Social Networks, once you publish a video, it will keep receiving views because nobody’s going to take it down once the payment due is over! There is no payment due! It's a one time investment.
With Video Blogging, Both You And Your Target Audience Are In Control.
Control, the one thing ads can never give you!
Does that sound like a logical way to advertise a gift shop?
The Video Blog Method
Insteading of spending hard earned cash and your priceless time in an attempt to advertise a gift shop on social network services, what you must look to do instead - and only if you want to save any money or time! - is to build your own platform!
Start your own video blog on your own website! This might seem high investment in comparison to social network marketing, but trust us, it will cost significantly less money (and time) once you’ve overcome the initial set up of your video blog.
All you have to do is buy a domain (which, honestly, comes at dirt cheap prices if you look at the right places!) and successfully integrate your video blog on it. You might choose to go with WordPress or build your own site from scratch. The latter is more investment heavy though, but it gives you greater control.
Just in case you choose to go with WordPress, check out our post on how to use Elementor to build great websites on WordPress in no time!\
Many people also refer to video blogs as “vlogs”. Whatever you call it, you must ensure that your blog is ingrained with great Search Engine Optimization strategies to invite greater traffic!
One thing that’s really neat with this method is you could still keep your social media pages alive. Instead of spending a dump load of money into maintaining your pages, you could simply publish a brief post each time you publish a video blog on your website!
That way, your social networking presence remains intact, and you’re independent of it too!
Video blogs are cheaper, quicker, display a better return on investment, and are a significantly more viable option to dive into in place of social network marketing. If you advertise a gift shop, this is what you’re looking for!
But how to get started with video blogs? All you need is a camera! And some topics to brainstorm upon. Let’s look into some.
5 Great Video Blog Titles And How To Come Up With More
While you advertise a gift shop, the one thing that should be clear in your head is when your target customer views your video blog, they are not only persuaded enough to visit your gifts business, but they also get some quality information regarding whatever the topic is.
Another key pointer to keep in mind is that you’re aiming for B2C (Business To Customer) content, so you must keep your video blog content customer centric!
Here are a few example topics which you could cover:
- How to choose the right gift for your teacher?
- A beginners guide to precision gifting!
- 15 perfect business gift ideas for excellent corporate relations.
- Mesmerizing gift ideas for (men)/(women)/(boy)/(girl)(pet)!
- 10 Amazing Valentine’s Day Gift Suggestions
Ensure that you write a flawless content script before shooting the videos. This will make sure that you know what you’re about to say and you’ll have some research done on the topic, so whatever you say would be accurate, insightful, and informative.
It is important to be regular with your video blogs. Search engines such as Google and Bing prefer websites which are regularly updated. It gives them assurance that it is an active place on the internet with regularly updated information which people can find relevant and benefit from.
To keep generating quality headlines, we’ve published a book, “Rapid Results Marketing Training” which’ll not only give you some insightful information on how to come up with innovative content titles and maintain great content on your video blog website, but it also explores how to thrive in challenging times and grow even more when the market booms!
It’s tailored just for gifts businesses and it gives a detailed, informative response on how to advertise a gift shop in 2020.
Get the book here right now!
How To Build The Perfect Video Blog
That’s the integral question! Building the perfect video blog website is the difference between unreal revenue and point blank failure for your gifts business! Don’t take it lightly 💀! It is a threat indeed.
You see, to boost your revenue into fairy tale numbers, you need to advertise a gift shop better than anyone else in the gifts business, and to do that you need to build the perfect video blog website!
In my opinion, you could buy a domain for a pretty cheap price for websites such as GoDaddy, link them to a well-built WordPress website, and leverage on the many WordPress apps and extensions which will allow you to nail the outlook of the blog itself.
Watch this brief video to get an insightful glimpse into this process:
Now that you do have a digital platform that looks great, it’s time to start planning out what content you’re going to publish. Create a hit list of about 20 headlines which are basically the titles of your video blogs.
Once you have the headlines ready, start writing some great content for each of those! Give this process a little bit of time in the start. Once you get into the cycle, it’ll all be effortless!
And now you’re 50% there! You’ve got the website, the headlines, and the content. What’s left? Shooting the video blog of course!
To advertise a gift shop, you must ensure that your video blogs are not too formal, but not too overly casual. You might need to study the gifts market and customer behavior in your area to know exactly what your register should be. In case you need help studying your market, we’ve got FREE Audit and Consultation at your service!
Once you know what your register should be, go ahead and shoot the video. Ensure that the camera angles focus on your face and allows for graphical editing to take place in some empty space around you. This will make the content far more engaging.
Shoot in natural light as far as possible. Ensure that the lighting is bright. If the natural light doesn’t give enough juice, turn on the lights! Basically, ensure that the area where you’re shooting is brighter than it needs to be, and you’re all set 😉!
Once you’re done shooting, just lightly edit the video (only if necessary) to remove the minor creases that you might have left behind white shooting the video. Once through, hit that publish button!
Now, congratulate yourself. You’ve just realized how you advertise a gift shop in 2020, efficiently and economically! Plus, let’s not deny it, video blogging is fun! And it’s beneficial for your gifts business.
What’s more? You’ve just avoided some serious ad fatigue! And if you’ve been there, you should thank God you found this post!
How To Prevent Ad Fatigue On Paid Ads?
Even though we've said that it's better if you create your own platform, we're not saying you completely cut yourself off from the other platforms! Prioritize your platform and run some ads on other platforms which bring users to your platform.
Then, from your platform, advertise engagingly, make users subscribe, and win a customer base!
But the daunting question is, if you still need to do some advertising on other platforms on cost per click basis, how to ensure that every penny you spent goes worth and doesn't turn into some ad fatigue business?
And, the answer is simple! Diversify your ads!
Instead of showing the same kind of boring ad each time with an image, a title, and a subtitle, make each ad different and regularly modify them! Ensure that titles of your ads are very different and the images are different.
In general, we recommend gifts business owners to follow a color theme, but in advertising on third party platforms, try to maintain different color themes. This will really make the user feel different about your ad each time they see it.
In that way, they will never get too much of your ads, because they'll also be different ads!
Also, the most significant factor is to ensure that each ad has different content, register, and style of writing. One should be humorous, one should be formal, one could be casual, you get the point!
Overall, just make sure that you're building your platform first, advertising it through the third party platforms, and keeping each ad way to different to make sure no ad fatigue.
Also, your aim is to bring people who click on the ads to your platform. Remember this! Once they come to your platform, just make 100% sure you do everything to make them subscribe and put their email in there so that they get an update of each your video blog you post.
That means free marketing from then on! Pretty neat right?
Bottom Line
And we’re through! Pat on your back, you’ve done a great job!
Now, you know how to advertise a gift shop, what you were doing wrong before, and what you need to do now!
But there’s still one little hurdle left to pass. And that’s competition analysis, market research, and study of consumer behavior. Before you create content for your posts, you must understand all three of these pillars.
A key problem with the three of these is they are too dynamic, you must keep studying them every week! They heavily decide how your content should take shape and what people like seeing.
And for most gifts business owners, that’s a major problem. But you’re not one of them! You’ve got us!
You could leverage on your experience of over five years in the gifts business space with a myriad of clients from a multitude of regions.
With us, you’ll not have to worry a single moment about the market, competition, and customer research. In fact, we might as well gear you up with great content, so all you have to do is run your gifts business and read a script in front of the camera!
If you strive to be one of those top 10% gifts business owners, book a spot at our Free Audit and Consultation services today!
Hope you’ve enjoyed this post and found it informative. Let us know in the comments!
