1) Establish  An Excellent Handmade Gifts Production Line

Before you start selling on Amazon Handmade, you want to ensure that you have a decent range of handmade gifts.

These items should have a unique selling point (a feature that differentiates them from the thousands of similar items online) and should be appealing to the eye.

Moreover, you must know how to hand make multiple batches of these items with efficiency of cost and time, and ensure that each product is of good quality.

This process takes time and is especially difficult if you’re a first timer. But don’t worry.

At Kaivalya.me, we’ve worked with several handmade gifts business owners in the past five years, and we know exactly how to nail the production process. Use our Free Audit and Consultation Service to establish your handmade gifts production line successfully in no time!

2) Applying On Amazon Handmade

The first step to starting a handmade gifts business on Amazon Handmade is to apply to sell on the Handmade shop.

This application takes about half an hour and asks for some basic information about you and your handmade gifts business. This includes your business name, website, email, amongst other details.

It also has a vetting process which ensures that the products you are selling are truly handmade.

This is an easy step, but it’s your gateway to selling countless handmade gifts on a global scale!

3) Pricing Your Handmade Gifts

Now that you have a functioning production line and are a registered Amazon Handmade gifts business, it’s time to set the pricing for the handmade gifts you’re going to sell.

A simple technique that many gifts business owners employ is to charge double of what it takes to make one gift plus taxes. This way, for each gift you make, you can make two more! Now that’s exponential growth!

An alternative is to rank your products and adjust prices accordingly. In this process, you’ll charge a significant price for the best gift that you make, a little lower for the second best gift, and it goes on.

However, the latter method is usually employed by established businesses and may not work out if you’re still a novice in the game.

A rule of thumb is to price the handmade gifts in the sweet spot of your pocket and the customer’s bargaining instinct. In case you need help getting this done (and this is rather an important step), our consultation. can help you get it done instantly!

4) Listing Your Products On Amazon Handmade

Great! Now you know what handmade gifts you’ll sell, how you’ll make them, and how much they’ll be priced.

Therefore, it’s time to list these products on Amazon Handmade, a rather important step for your online handmade gifts business.

The Amazon seller portal efficiently walks you through this process, so don’t worry too much about nailing the specifics of the listing part.

What you do want to worry about is how you’ll list your items. 2 very important tips are:

1. Write Short, Descriptive Product Titles

Product titles are the first impression of your products. They must accurately describe your product in a short, punchy manner.

Read this post from EcomDash to learn how to optimize your product content.

2. Use Attractive, High Quality Images

An Image says a thousand words! And for you, they say a thousand things about your gifts handmade business!

The images of your handmade gifts must be high quality and attractive, with decent lighting and the right angle of shots.

Of course, we’re not asking you to hire a professional photographer (thought that would be nice). All you need to do is carefully read this Amazon guide on Artisan Style that’ll brief you with all the important info!

5) Adjust On The Go

Your Amazon Handmade Gifts Business is not going to be perfect from the start, no matter what! You’ll make mistakes, and it’s important to know that you will!

Making mistakes isn’t bad. On the contrary, it’s necessary. Your mistakes will tell your precisely what not to do, and that’s more important than knowing what to do.

If you’re a great gifts business owner, you’ll pay attention to the mistakes you make, correct yourself and adjust on the go. This way, you’ll reduce your mistakes, learn a lot, and see guaranteed success.

6) Get Your SEO Right

Most gift business owners ignore the importance of Search Engine Optimization. Don’t join that herd!

An online handmade gifts business needs attention! The one place where people search everything is search engines. If you want to be seen by a global audience, you need to optimize yourself for the search engines!

While this is an important step, it’s not nearly as hard as most people think! Sure, it takes time and is a gradual process which takes effort, but it’s a relatively simple set of steps which must be performed on a consistent basis.

And you better do so, if you’re looking for an exponential growth in your handmade gifts sales! Learn more on getting your SEO right on our how to nail the SEO post.

7) Promote Your Online Handmade Gifts Business

Promotion and Advertisement are very important steps to selling handmade gifts online. As a responsible gifts business owner, you must invest both time and money on this phase. It’s guaranteed return on investment, and it’s the blood of your sales!

Promotion comes in both free and paid methods, and you must employ both to boost sales on your Amazon Handmade Gifts Business.

Social Network awareness is one way. You start a page on Facebook, Instagram, and other social networks and regularly post content on them regarding your products and share them with people.

That’s an efficient free way of marketing. Don’t forget to link your posts to your product pages on Amazon!

The second way is paid advertisement on Google Ads, Facebook Ads, YouTube Ads, and other platforms. These ads work on a cost-per-click basis, and the platform showcases your products to people who search for them.

That’s a great way to bring customers in! Watch this video to get an advertisement briefer:

8) Consider Using Fulfillment By Amazon (FBA)

When selling on Amazon Handmade, you have an option. After making your handmade gifts, you can package and deliver them yourself to the customers you get on Amazon Handmade, or you can let Amazon pack and deliver them for you!

The latter is called Fulfillment by Amazon (FBA) which significantly reduces the work pressure and staff requirement for your handmade gifts business.

This program comes at a cost. You must do the math and figure if it’ll be more cost and time effective for you to package and deliver the handmade gifts yourself or let Amazon do it.

Remember that time and mental health are more valuable than  money!

In case you need help getting these calculations done (and you better do them right!), we’re offering a hand.

9) Keeping Your Options Open

Now that you’re an established Amazon Handmade Gifts Business, don’t limit yourself there! Keep your options open, and consider opening an online handmade gifts business on other platforms such as Etsy.

Also consider starting your own online gift shop. We’ve got a detailed post on that one, for all you expansionist handmade gifts business owners!

10) The Feedback Cycle

Now you’re an established online gifts business owner. What’s left? Feedback, of course!

Listen to what your customers are saying about your handmade gifts. There will be improvements and criticisms. Take them positively and make the necessary changes.

Also, it’s important to follow up to all the comments and feedback you get on your Amazon Handmade portal. People comment on your items, and respond to them! Let them know you’re listening, and that you care about them!

This will not only increase your brand image, it will create a cycle of recurring customers and boost your revenue multiple times!

Conclusion

And there it is! A successful online handmade gifts business on Amazon Handmade. These 10 steps are your bible to starting an online handmade gifts shop.

But what after you’re an established gifts business? Well.. things change once you’re selling enough. In fact, 90% of all businesses fail because they never started, and the remaining fail because they make the wrong decisions once they’re established!

Don’t let that happen to you. Leverage on our experience of over 5 years in the gifts business, working with a multitude of clients from a multitude of places. We know what’s good for you, and we’re ready to give it to you with our Free Audit and Consultation program.

See the results you could only dream of come to fruition! And while you’re at it, check out the 15 Best Things to Sell In A Gift Shop (AND THEY'RE CHEAP!).